Bob Pletka

is the creator of My So-Called Digital Life and an associate superintendent of Vista Unified School District in Southern California. He has been a teacher in the Lake Elsinore Unified School District, an associate professor in education at National University, and a director of instruction and technology for Covina Unified School District. He also served as a city commissioner for the city of Murrieta. Bob lives with his wife, 10-year-old son, and 13-year-old daughter in Southern California.